Opening and Operating a Successful Restaurant

This workshop conducted by Mark Moeller, president of The Recipe of Success, will review what’s important in starting a restaurant and how to keep it running smoothly and successfully.

Topics to be covered:
· Positioning your restaurant – what you want to do and why
· Two critical ingredients you’ll need to be successful
· The financials of starting a restaurant
· The physical planning of a restaurant – does your menu match your restaurant?
· Permits and licenses
· Marketing – How to get people into your restaurant
· Operating a successful restaurant – are you on course?

The Recipe of Success is a nationally recognized consulting firm that has held the “secret ingredient” to creating some of the best restaurants, fast casual dining venues, cafes, bars, bakeries and multifaceted catering and events businesses. Embracing a hands-on consultancy philosophy and an entrepreneurial spirt, The Recipe of Success provides profitable and executable solutions to private equity, owners and operators of restaurant companies. The boutique firm specializes in both launching new restaurant startups along with turnarounds for struggling or financially distressed operations by bringing fresh ideas to the table, including: concept development, food and beverage strategies, menu development, real estate brokerage, restaurant design and construction, operational procedures, marketing and staff training to drive guest frequency and maximize revenue. Since 2000, The Recipe of Success has legacy of success “menu” of over 150 major clients.

Prior to starting his consulting business in 2000, Mark spent 19 years in corporate and entrepreneurial organizations. Mark has opened over 300 new restaurant and retail locations in both the Corporate and Consulting phases of his career.

Mark has owned and operated four restaurants, a French creperie in Manhattan, NY, a bistro in Fort Lee, NJ, a farm to table and soup/sandwich concept in CT where he utilized all of the systems and programs he currently teaches to his clients.

This presentation is a partnership program with SCORE. The program is provided free of charge. REGISTRATION IS REQUIRED. For more information contact Maryellen at 203-797-4505, ext. 7730.